Welcome to My New Social Media Blog
You Don’t Have to Be a Social Media Expert to Be Effective on Social Media
As my classmate Steve discovered, Nike is a lot more active on Twitter. He found that Nike is consistently posting/sharing content that is inspirational and very sentimental, which is a theme related to their mission statement. (Check out his post if you want to know more.) I found that Adidas and Adidas Originals are not…
Here are Methods That are Helping Brands Impact Social Media Users
As my classmate Evan discovered, Adidas and Adidas Originals are not really that active on Instagram. They are more active on Instagram than Twitter and post more consistently on there. He found that Adidas is knowledgeable about their customer demographics. (Check out his post to learn more.) In my last post, I discussed how Adidas…
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Andrew Chen's Social Media Exploration Blog 